The Changing Fast Food Industry


Can McDonalds go healthy?

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fastfood

Fast food is popular among many because they are quick meal solutions to make everyone’s lives easier.  American’s enjoy their fast food and emerging markets are no exception because they are one of the fastest growing in the industry.  However, fast food restaurants are feeling increased pressure because of the rising food costs and health conscious consumers particularly Millennials.  Millennials are the last segment of the population that came to maturity around the year 2000.  They are the children of the post-WWII baby boomer generation that are known to enjoy fresh ingredients and watch what they eat.  Companies such as Panera, Chipotle, and Starbucks are doing well with the healthy trend while longtime fast food chains such as McDonalds, Burger King, and Wendy’s have reported a decline in revenue resulting from millennials.  Statistics over the years indicate high-income millennials and low-income millennials have declined in the consumption of greasy fast…

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